BALR.
04/2025
Ideation
UX
UI
BALR arrow_outward is an international streetwear brand founded by ex-pro football player Demy de Zeeuw and two business partners. A lot of our customers at Shopmonkey take on a ‘Grow membership’ which means that over time we will slowly continue developing their websites. Their main focus with us was on some of their service pages.
About page
The about page wasn’t something BALR ever really put much though into and had just filled in to cover the basics. This was great for us as it let us design it from scratch.
With the new design I focused on bringing more of the BALR identity into the design and promote some of their more recent collabs with Brands and People of Interest.
Customer Service
BALR's customer service was very barebones aswell. I put the chapter selecetion to the left, in it's own seperate, sticky container to promote navigation throughout different articles.
I also shortened the length of the lines of text, which makes it easier for people to read, besides also increasing the font size for ease of accessibility.
Service overview
One of the pages that didn't yet exist is the overview for the service pages, so we build one. To improve navigation I grouped all pages into categories that are discernible at a glance and placed contact informaion and socials so that those are easily accessbile as well.
Update (2025)
BALR. has recently declared bankruptcy. Their sitearrow_outward is still up as of 17/07/2025.